Field experiments in strategy research

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Field Experiments in Strategy Research

Field Experiments in Strategy Research Strategy research often aims to empirically establish a causal relationship between an independent variable and a dependent variable such as firm performance. For many important strategy research questions, however, traditional empirical techniques are not sufficient to establish causal effects with high confidence. We propose that field experiments have p...

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Field Experiments

Experimental economists are leaving the reservation. They are recruiting subjects in the field rather than in the classroom, using field goods rather than induced valuations, and using field context rather than abstract terminology in instructions. We argue that there is something methodologically fundamental behind this trend. Field experiments differ from laboratory experiments in many ways. ...

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ژورنال

عنوان ژورنال: Strategic Management Journal

سال: 2015

ISSN: 0143-2095

DOI: 10.1002/smj.2449